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Listar por tema "social performance"

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    • Effect of the Sustainable Supply Chain on Business Performance- The Maquiladora Experience 

      García-Alcaráz, Jorge Luis; Díaz Reza, Roberto; Jimenez Macias, Emilio; Puig I. Vidal, Rita; Flor-Montalvo, Francisco Javier ; Sánchez-Toledo Ledesma, Agustín (IEEE ACCESS, 2022)
      Mexican maquiladoras have a complex and intensive supply chain because they import raw materials from other countries and export their final products. This paper reports a structural equation model with three independent ...

    • Improving the social performance of women-led microenterprises: The role of social media marketing actions 

      Aracil-Jordá, Jorge; Clemente-Almendros, Jose A.; Jiménez-Zarco, Ana Isabel; González-González, Ines (Technological Forecasting and Social Change, 2023)
      Taking the digital marketing activities carried out by female-led microenterprises as its jumping-off point, this paper aims to accomplish two main goals: firstly, to analyze the effects of social media marketing (SMM) ...